A brand lab for clarity-seekers, idea-havers, and bold business builders.

Kendra Creative is where strategy becomes story, and brand becomes something people can feel—not just see. We help founders, growing businesses and small business get clear on who they are, shape how they show up, and build identities that actually move people.

We don’t do trends, templates, or surface-level pretty. We do clarity, depth, and design that sticks.

From brand strategy and naming to visual identity, websites, campaigns, and physical experiences—we work across the full brand arc. Whether you’re starting fresh or evolving something established, we help you express your business in a way that feels magnetic, meaningful, and yours.

Kendra Overall - Founder of Kendra Creative and ko&co workhub - lover of sunglassses and good coffee! coworking space located near south melbourne and port melbourne

Meet Kendra

Founder, strategist, and creative lead—Kendra brings over 30 years of experience across branding, marketing, campaigns and events. She’s worked with national brands, community organisations, solopreneurs, and visionary entrepreneurs and small businesses—guiding them through the messy middle and helping them find a clearer, more confident way forward.

Known for her strategic mind, design instinct, and grounded, honest approach, Kendra blends business thinking with creative courage to help brands grow on purpose.

She’s also the founder of ko&co workhub—a coworking space in South Melbourne that was imagined, named, and brought to life right here in the lab.

How we work

We don't do packages, we create pathways.

You might come in needing a name, a brand, a campaign, a website—or just a conversation to figure out where to begin. We meet you where you are, then build what you need.

Explore how we workBook a discovery call

What drives us

We believe brands should be built from the inside out—with intention, not imitation. These are the principles that shape how we work, how we think, and how we show up—for our clients, their audiences, and each other.

  • Curious minds, considered design

    We ask smart questions, dig deeper than most, and design with intention—not assumption. Curiosity fuels our process and ensures every brand we build is thoughtful, strategic, and distinct.

  • Creativity with backbone

    We bring joy and play to the work, but we take the work itself seriously. Our process is disciplined, our ideas have structure, and our energy is balanced by a clear sense of purpose.

  • True to you, true to us.

    We show up as ourselves—honest, aligned, and creatively brave. We help our clients do the same by building brands that feel like them, not like everyone else.